Breathing new life into
retired flight attendant uniforms

problem

Lai See lucky money packets are an integral part of Chinese New Year, with a staggering 320 million of these paper packets given out amongst friends and family in Hong Kong ever year. Sadly nearly all of this paper is thrown away - with only 2% recycle.

As a leading Hong Kong brand, could Cathay Pacific make its a
ct of Chinese New Year giving more sustainable?

solution

Uniform Lai See

Multi-puporsed red packets created using 8,000 retired flight attendant uniforms that were destined for the landfill. And not one piece of paper.